Meet Catalyst, the marketing engine that makes opportunity happen.
Acting as TMJ’s commercial and partnership HUB, Catalyst works with athletes and industry stakeholders to create meaningful opportunities off the field.
Meeting the moment of our talents’ careers, the Catalyst team collaborates with forward-thinking brands, media outlets, and industry stakeholders to develop career-enhancing programs and media opportunities as athletes’ journeys evolve.
CATALYST SERVICES
BRAND
AMBASSADORS
SPONSORSHIP
ACTIVATION
ATHLETE-DRIVEN PROJECTS
WOMEN’S FOOTBALL CONSULTING
CONTENT
PRODUCTION
CONTENT
SUPPORT
Visionary brand partners.
These brands believe in the power of Women’s Football.
DEYNA
CASTELLANOS
In 2025, Deyna started a historic partnership
with Red Bull and is, to date, the first Venezuelan woman to become a Red Bull Athlete.
From the training ground to international
campaigns, Red Bull amplifies Deyna’s voice
and mission. Together, they represent energy,
innovation, and a fearless approach to sport.
TMJ + VISA
Marta Cox, Debinha, and Shirley Cruz joined VISA for their FIFA Women’s World Cup 2023 campaign in which the brand wanted to promote greater equity and visibility for women on and off the field.
Jenni Hermoso + Adidas
Following her historic victory in the Women’s World Cup, her tireless fight for gender equality, and putting an end to systematic abuse through the #SeAcabo movement, Jenni Hermoso has renewed her partnership with Adidas in a long-term agreement. This collaboration will transcend sports, becoming a platform to promote social causes that empower women and young athletes worldwide. Jenni, is not only a prominent figure in football now but a global icon, and has joined forces with Adidas to inspire future generations in building a more equitable sport.
María Sànchez + Ford
Ford and María Sànchez joined forces to make her the first Latina football player appearing on a mainstream TV commercial. She was also a part of the “Que Golazo de Grants” campaign, and has now become an official ambassador for the brand.
In 2024, Nigerian National Team star, Yale Graduate and NWSL player Michelle Alozie signed with Electrolit as an official hydration ambassador.
“Together with Electrolit we aim to inspire and empower women in the world of soccer as a whole. It’s an exciting journey, and I’m proud to have Electrolit on my team.
Michelle Alozie
Norma Parafox + Samsung
Norma became a Samsung ambassador when she traded in her old phone for a Galaxy. She frequently creates content showing off new gadgets as they are released. And she has been invited to Samsung HQ to take part in a commercial alongside Sydney Sweeney and Sabrina Carptenter.
Since its inception, the TMJ network has expanded on the commercial side, servicing the sports industry on a global scale through TMJ Catalyst and ThinkFuera.
ThinkFuera is TMJ’s sports, production and multicultural marketing arm with over 10 years of experience that transcends beyond borders to
connect brands, teams, and fans of both men’s and women’s football.
With experience in the 2018 & 2022 Men’s World Cup, countless Gold Cups, MexTour matches and the 2023 Women’s World Cup, ThinkFuera’s work within the world of football helps bridge connections and also strengthens TMJ’s overall commitment to reinvest in the women’s game.
