Meet Catalyst, the marketing engine that makes opportunity happen.
Acting as TMJ’s commercial and partnership HUB, Catalyst works with athletes and industry stakeholders to create meaningful opportunities off the field.
TMJ / Catalyst
Always thinking beyond the pitch — we’re continually collaborating with forward-thinking brands, media outlets and industry stakeholders to develop career-enhancing programs and media opportunities.
Catalyst Services
- Sponsorships
- Brand ambassadorships
- Athlete-driven projects | Investments
- Women’s Football consulting
- Content properties
- Multimedia Marketing & Consulting
Visionary brand partners.
These brands believe in the power of Women’s Football.
TMJ + Los Chamos
Chamas FC is an innovative women’s football franchise participating in Queens League Americas under the Kings League umbrella. TMJ & Deyna Castellanos decided to invest in this new exciting project and became Co-Owners of the franchise in 2024. Chamas FC illustrates the type unique opportunities TMJ Catalyst seeks to provide the talent it serves.
María Sànchez + Ford
Ford and María Sànchez joined forces to make her the first Latina football player appearing on a mainstream TV commercial. She was also a part of the “Que Golazo de Grants” campaign, and has now become an official ambassador for the brand.
Chloe Ricketts + Adidas
In 2023, Chloe made history by signing a multi-year deal with Adidas, becoming the youngest professional female soccer player in the United States to join the iconic brand. This partnership was a logical progression following her groundbreaking achievement as the youngest player ever to sign with a National Women’s Soccer League (NWSL) club.
Jenni Hermoso + Adidas
Following her historic victory in the Women’s World Cup, her tireless fight for gender equality, and putting an end to systematic abuse through the #SeAcabo movement, Jenni Hermoso has renewed her partnership with Adidas in a long-term agreement. This collaboration will transcend sports, becoming a platform to promote social causes that empower women and young athletes worldwide. Jenni, is not only a prominent figure in football now but a global icon, and has joined forces with Adidas to inspire future generations in building a more equitable sport.
TMJ + Corona
To demonstrate how long a woman would have to play to earn the same amount of money as a male professional footballer, 15 TMJ athletes collaborated with Corona to put on a 900-minute match. The brand activation generated amplification in Mexico and the United States, and sparked discussion on social media.
Norma Parafox + Samsung
Norma became a Samsung ambassador when she traded in her old phone for a Galaxy. She frequently creates content showing off new gadgets as they are released. And she has been invited to Samsung HQ to take part in a commercial alongside Sydney Sweeney and Sabrina Carptenter.
TMJ + Telemundo
For the 2023 Women’s World Cup, Telemundo opted to have an extensive team of female soccer experts as commentators. The women’s team that broadcast on Telemundo was the largest in the history of a World Cup on Hispanic television. TMJ athletes Deyna Castellanos, Isabella Echeverri, Kenti Robles, and Janelly Farias were part of the team.
TMJ + VISA
Marta Cox, Debinha, and Shirley Cruz joined VISA for their FIFA Women’s World Cup 2023 campaign in which the brand wanted to promote greater equity and visibility for women on and off the field.
